Leagues Cup onsite activation & giveaway
In 2025 Ocean Spray became the official juice of Leagues Cup and kicked off their partnership with MLS. Our first year with them we focused on awareness with the Leagues Cup fan base and used a sweepstakes to drive in-store engagement.
We had a two fold approach of cross promoting our sweepstakes and creating content that soccer fans would want to engage with.
This all culminated in an on-site activation at the quarter-finals to the Leagues Cup. I was asked to photograph our activation and then produce content that we could share on social afterwards.
Photographer: Hillary Therriault
Client
Ocean Spray
year
2025
focus
Photography
Video Content
Short form video support
Much of our approach for this content was to create videos that felt organic to the shared platforms. This included a mix of recipe videos for soccer inspired cocktails (such as our Cran Michelada), sweepstakes promotion, and activation hype.
recipes to shout about
As we moved quickly on this project, and with only a couple of recipes to support I took on our food photography and food styling to produce game worthy visuals to inspire fans to make for their next viewing party.
These were used across the Ocean Spray website, social channels and ecommerce support.
