OCEAN SPRAY x mARVEL STUDIOS
Ocean Spray partnered with Marvel Studios and Fandango to create a limited-edition packaging with an on-pack redemption offer.
I oversaw our owned media approach which focused on inspiring use case leading up to the Captain America: Brave New World movie premiere. We used not only our organic social channels (and specifically Pinterest for recipes) but our e-newsletter and website to feature this promotion.
Photographer: Hillary Therriault
Client
Ocean Spray
Marvel Studios
year
2025
focus
Photography
Video Content
Short form video support
The majority of our owned support was social forward recipe content that featured our collab packaging. We leaned into 4 distinct recipes we developed that tied in with the themes of the Captain America movie.