beware of cranpus holiday campaign
For Ocean Spray’s 2025 holiday campaign we went larger-than-life with Bryan Cranston at the center playing a mythical, mischief making character named Cranpus.
Much of the work that I did was in helping to craft suspense and intrigue leading up to the reveal of Cranpus. We looked to answer the question, how do we let people in on his lore in a way that keeps them checking back in.
Support for this started on our social channels where Cranpus “hacked” the Ocean Spray account. Then as we got deeper into the campaign, supplemental support of the tv spot moved to our holiday landing page which I reskinned to match the tone of the campaign. As well as holiday specific recipes that tied back into key moments from the tv spot.
Cranpus TV Spot Agency: Piggyback
Client
Ocean Spray
year
2025
focus
Social Content
Recipe Content
Art Direction
Website Design
We leaned heavily into social forward videos to drive curiosity early on in the lead up to Cranpus’ reveal.
These were all shot and edited by myself as supplemental support for the work our agency did post launch.
Short form video support
recipes in the bag
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Photographer: Jake Cox | Producer: Lucy Fisher | Art Director: Hillary Therriault
