zero sugar x mean girls
To tap into the 20th anniversary of Mean Girls, Ocean Spray tapped into this cultural moment to spotlight Ocean Spray Zero Sugar with some fetch limited-edition packaging.
I was tasked with maintaining momentum and bolstering our storytelling surrounding this launch. We brought this partnership to life through a very pink Mean Girls inspired photoshoot and created supplemental social media content across Instagram, Facebook, and TikTok.
Our in-feed posts garnered around 60M impressions and over 4k engagements.
Photographer: Jake Cox | Props/Stylist: Paulina Solski | Producer: Lucy Fisher | Art Director: Hillary Therriault | Creative Director: Shanna Polsovsky
Client
Ocean Spray
Paramount
year
2024
focus
Art Direction
Social Content
Recipe Content
I'm not like a regular juice, I'm a cool juice.
We also developed 4 Mean Girls inspired recipes featuring Ocean Spray Zero Sugar. Imagery for these was supposed to feel nostalgic and approachable. I focused on a simple pink-on-pink setup where we played with shadow and clean design to transport ourselves to early 2000’s North Shore.
